Descriptive product image alt text helps screen reader users and supports WCAG, ADA, and EAA expectations.
Screen readers announce alt text for meaningful images. Short, descriptive product alt text helps shoppers who cannot see the photo.
ALT SEO’s ~125 character guidance and Descriptive/Default/Concise styles help you keep text usable rather than stuffing every keyword into every image.
Related help article: Read the guide →