Practical length guidance for accessible, readable Shopify alt text.
Aim for alt text under about 125 characters when practical. Shorter text is easier for screen readers and stays focused.
How to stay concise
- Use Concise style in Settings
- Limit format components (avoid stacking shop name + tags + long AI text)
- Prefer featured-only or first N if galleries force repetitive long strings
- Use negative keywords on a task to discourage filler phrases